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Haas sign new title sponsor for 2023 in multi-year deal

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American Formula 1 team Haas have signed a deal with MoneyGram which will see the digital payment firm become title sponsor from next season and beyond.

Haas have been on the hunt for a new lead partner after terminating their contract with Russian company Uralkali and Russian driver Nikita Mazepin ahead of this season.

Following months of talks, Haas announced a multi-year agreement at the Circuit of The Americas – ahead of the United States Grand Prix – that includes team naming rights.

READ MORE: A title still to be won, and an American driver on track – 5 storylines we’re excited about ahead of the US GP

The livery will be revised to incorporate the new partner and unveiled ahead of the 2023 campaign.

“We are pleased to welcome an incredible brand like MoneyGram as our new title sponsor,” said owner Gene Haas.

“Since our entrance into the F1 World Championship in 2016, Haas F1 Team has earned a reputation of strength, agility and resilience. MoneyGram brings a similar drive to the world of financial services, and we’re ready to work together to maximize results on and off the track.”

Team Principal Guenther Steiner added: “MoneyGram is a global leader in fintech and payments and is always setting out to push the boundaries of technology.

READ MORE: Haas to field Fittipaldi in Mexico and Abu Dhabi FP1 sessions

“It’s that eagerness for innovation that really drew us to partner with MoneyGram, and we’re confident that we will continue to grow together and reach our full potential.”

F1 Correspondent Lawrence Barretto says…

This is huge boost for a team that hasn’t had the best of times with title sponsors in their short history, the American team ending arrangements with Rich Energy and Uralkali early.

ZANDVOORT, NETHERLANDS - SEPTEMBER 04: Haas F1 Team Principal Guenther Steiner looks on prior to

Haas Team Principal Guenther Steiner will welcome the injection of funds

Haas are in the fortunate position of having an owner in Gene Haas who has impressive financial reserves and will step in – as he has done in the past – if required to ensure stability.

F1 TRACKS: Magnussen, Schumacher and Steiner pick the tunes as Haas take over the playlist for the US GP

However, his preference is for the team to run as a business, and thus securing a title partnership of this calibre – along with a series of other deals they have added this year – is significant.

Haas have the smallest budget on the grid, and are not pushing up to the budget cap. This deal will help them get closer to that limit and move towards their short-term goal of becoming a regular midfield team.

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