The eyes of the world are on Maranello as Ferrari prepare to take the covers off their brand-new Formula 1 car, the SF-23.
The Scuderia's championship challenge may have ultimately faltered last season – though both Charles Leclerc and Carlos Sainz tasted the champagne on the top step of the podium as the team finished P2 in the constructors' standings.
The question is, can they go one better in 2023 and topple champions Red Bull and Max Verstappen?
With a new Team Principal at the helm in Fred Vasseur, millions of tifosi in Italy and around the world certainly hope so.
Put a pause on Valentine's Day and hit play in the video player above to get a first look at the car they hope will be quicker than all the rest...