Champagne will make its official return to the Formula 1 Grand Prix podium this afternoon, as the top three finishers in the Formula 1 Pirelli Magyar Nagydij 2017, will celebrate their success.
Champagne is a Formula 1 tradition and indeed in motor sport as a whole and its unmistakeable taste now comes in a very high-tech package, befitting this technological sport. The Champagne Carbon bottles are coated with the same type of carbon fibre used in the manufacture of the Formula 1 cars.
Sean Bratches, Managing Director, Commercial Operations, Formula 1, said: “We are very pleased to welcome Champagne Carbon as one of our partners. Tradition, mystique, celebration and taste are common characteristics of both Formula 1 and Champagne Carbon. The unique feature of a bottle made with carbon, the material so representative of the amazing technology in our sport, is a further element that makes Champagne Carbon the perfect product for the drivers to celebrate with on a Formula 1 Grand Prix podium. We are excited about this partnership, which I am sure will develop as we go forward and bring exceptional products to F1 fans.”
Alexandre Mea, CEO of Champagne Carbon said: “The partnership between Champagne Carbon and Formula 1 is, for us, the perfect fusion of ideas. We share a similar story – of great heritage, the constant pursuit of perfection and a relentless desire to innovate. My family has been involved in making champagne for almost two centuries and has been a producer since 1920, around the same time that the first true golden era of Grand Prix racing was beginning. Since then we have always sought to be different, to set new standards and to chase the dream of creating the finest champagnes possible. At Carbon, we are wine makers first and foremost, and we blend a passion for exceptional winemaking using traditional skills with cutting-edge materials processes to create something truly original. For me, this has great symmetry with Formula 1. Both possess rich heritage, both rely on supreme craftsmanship but simultaneously both have always looked to the future. For me, this partnership is a perfect match and means just one thing – the future is now.”
Each bottle of Champagne Carbon comes wrapped in carbon cloth, a process that took four years to develop and which requires a master craftsman a full week for each bottle and 21 highly precise steps to complete. It’s not just the outside of the bottles that sets Champagne Carbon apart, however. Inside each bottle sprayed on the podiums at some of the world’s most glamorous circuits is a world class Vintage 2009 Blanc de Blanc Grand Cru Millesime, 100% Chardonnay created according to winemaking methods that stretch back almost two centuries. To truly mark the achievements of the top three drivers at each Formula One Grand Prix, the podium celebrations will feature bottles with unique markers, Gold for the winner, Silver for the second-placed driver and Bronze for the final podium finisher.