The F1 Extreme Innovation Series with MIT Sloan Executive Education


Business has never been more competitive. The need for innovation has never been greater. And only by innovating faster and better can you gain the edge over your rivals.

Sounds daunting, we know. But at F1 and MIT, we’ve been innovating like this for decades.

The Extreme Innovation series, brought to you by F1 and MIT Sloan Executive Education, is where F1’s legendary expertise in applied technology meets MIT’s world-leading applied management frameworks. A unique combination of theory and practice designed to give future leaders the edge in business.

It’s an event like no other - a unique mix of F1, MIT and live learning.

A bespoke experience for senior executives, combining world-renowned keynote speakers with lectures and exercises, during which you’ll apply learnings to your own business challenges and opportunities.

Join us to discover what lessons the relentless pace and pressure of F1 can offer to all businesses. And how you can put those lessons into practise for your business.

Enjoy unique access to the best of the best - innovative business leaders, F1 experts and top MIT faculty – in a single, unparalleled experience.

Discover how to sustain a level of innovation that makes start-ups look slow, and how to put theories into action at lightning speed.

All topped off with fine dining throughout the day, and exclusive guided tours of the F1 Paddock, pit lane and track.

Join us this year to give yourself the extreme edge.

The 2019 F1 Extreme Innovation Series

Read on for a rundown of this year’s F1 Extreme Innovation events as we announce more locations and series titles soon. Each boasts its own theme, keynote speaker and a unique local flavour.

Each event consists of a one-day conference that offers actionable tools for your business. From MIT’s cutting edge management insights to insider stories from some of the world’s most successful companies. Come and listen to the pros who push the limits of what’s possible.

Last year, we heard from business titans including Boeing’s Alan Mulally and Apple visionary Steve Wozniak. This year we launched the series in style with Oscar Salazar, co-founder of Uber, headlining our first event of the season in Bahrain. Now all eyes are on our next event - Silverstone.


Winning Against Intense Competition
Thursday 11th July
Silverstone Circuit, Northamptonshire, UK

Innovation. Strategy. Mental resilience. It all comes into play when you need to win against intense competition. And you’ll learn it all when you attend the latest in the F1 Extreme Innovation Series at the classic British Grand Prix on Thursday 11th July.

Our keynote speaker is Carly Fiorina. Carly knows winning. She became the first woman to lead a Fortune 50 company and while CEO of Hewlett Packard innovation tripled, growth quadrupled and HP became the 11th largest company in the US.

The other titans you’ll hear from:

-       Two-time F1 World Champion, Mika Hakkinen
-       Karun Chandhok, former F1 driver and Sky Sports F1 Analyst
-       MIT neuroscientist, Dr Tara Swart, who will reveal how to keep your head in the game in the most intense situations
-       Alessandro Bonatti, whose work on Game Theory at MIT will help you prepare new strategies to take on your competitors.

Not only will you be in the room with these legends and other business leaders, you’ll also get legendary F1 hospitality and experiences. Like insider access to the F1 Paddock and pit lane. Plus, a ride around the circuit to see Silverstone from the drivers’ point of view.